Boutique PPC Agency

Google Pay Per Click Advertising is bidding in an auction to list advertisements in the sponsored ads section at the top of the Google rankings. You have a campaign budget and money is allocated to campaigns to display your adverts for what you do and then when someone searches for your products and services your ad is shown at the top of the Search Engine  Results Page (also known as the SERP). Once someone sees your advertisement and clicks on it, the Cost Per Click is deducted from your account balance. Hence the name “Pay Per Click.”

1. WIth Google Pay Per Click Advertising you can buy your way to the quick wins by being able to appear on the top of page one of Google for your chosen keywords on the same day as the campaign goes live. The alternative to this is waiting several weeks and months for Google’s algorithm to rank you in the natural search results via Search Engine Optimisation. 

No. Google Pay Per Click Advertising only charges you when someone clicks through to your website from the Search Engine Results Page. So no matter now many times someone sees the ads and doesn’t click on them doesn’t matter. It’s only when they click that it costs anything.

We know it takes around 90 days to set up and optimise a google Pay Per Click Advertising Campaign which is precisely why we only have short contracts of just 3 months for all of our paid media services. It’s the only right thing to do. Yes, we need you to commit to giving us (and the campaign) long enough to get it off the ground and for it to work.

It’s always worth a look at what the campaign looked like, what keywords it was targeting, its build structure, match types and bidding structure as well as the on page user experience of where the traffic was being landed. If we can find any problems and suggest workable solutions to what didn’t work then it might well be worth having another go with a campaign that will work differently to the last one.

You can also look in to Social Pay Per Click (Social Media Advertising), which is great at building brand awareness and keeping paid ads at a low cost.

1. Yes. Get in touch to arrange a free AdWords consultation to take a deep dive into your campaign structure, keywords - whether they are top of funnel or bottom of funnel converting keywords, match types and bidding structure as well as what happens on any landing pages that you are landing the traffic on. If it just needs a quick adjustment then we’re more than happy to give you the advice you need for free, knowing that good things find their way back to us in some way or another.. and only if we feel we can make it work well enough to justify our fees, then we will suggest the idea that we take it on and manage it for you. Either way give us a shout, we’d be happy to take a look and go from there.  Free Consultation